Travel
Monique Evans Resume
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VILLA KUBU & LATALIANA
​BOUTIQUE VILLA HOTEL

Senior Marketing Director  |  2014 - 2015

HIGHLIGHTS:
  • Managed marketing initiatives for brand portfolio of 23 4.5 star luxury villas located in Seminyak, Bali, Indonesia
  • Repositioned brand in the market place as unique boutique villa hotel including co-managing the refurbishing and interior design upgrades
  • Developed integrated social media plan for 4 platforms
  • Initiated internal promotional materials to increase in-house revenue for restaurant, bar, spa and excursions
  • Monthly analysis and recommendations for SEO/SEM, CPC, Google Analytics
  • Acted as a liaison between sales/marketing agency & villa owners

CONTIKI HOLIDAYS

Vice President, Marketing  |  2006 - 2008

HIGHLIGHTS:
  • Re-positioned brand as core aspirational travel product for 18-35 year-olds increasing demand by 25% 
  • Developed promotional partnerships with relevant youth brands increasing database by 30%
  • Negotiated and managed international television integration for MTV series increasing brand awareness by 47%
  • Managed seven figure sales and marketing budget with all projects coming within or under budget

OVERALL ACCOMPLISHMENTS:
Developed fully integrated sales and marketing plans with high accountability for ROI.  Managed market research, media buying, public relations activity, agency relationships, consumer events, online initiatives including social networking sites, and SEO/SEM initiatives. Supervised art direction, messaging and tone for the Contiki brand. Lead marketing team including Marketing Manager and Art Director with strong mentorship and team collaboration. 

STA TRAVEL

Marketing Director  |  2003 - 2006
HIGHLIGHTS:
  • Gained 300% in brand awareness over a 3-year period achieved by developing strategic brand partnerships and executing key campaigns. 
  • Created cross brand initiatives that generated a 75% increase in database subscribers.
  • Managed brand integration for international television show increasing brand awareness by 145%.
  • Developed effective press relationships increasing placement by 200%

OVERALL ACHIEVEMENTS:
Developed and implemented seasonal marketing campaigns including advertising, events, product placement, public relations, retail marketing/merchandising, and promotional materials. Managed business development activity. Developed and maintained critical partnerships with major partners in retail, apparel, music, television, and film industries.