Apparel

FREESTYLE USA

Marketing Manager  |  2002 - 2003

HIGHLIGHTS:
  • Managed website redesign with focus on product segmentation resulting in sales increase of 125%.
  • Repositioned brand with endemic market while reducing costs by 30%.

OVERALL ACCOMPLISHMENTS:
Developed seven figure media plan while initiating processes that aggressively controlled expenditures. Successfully segmented products and repositioned brand. Managed integrated retail and consumer marketing programs. 

QUIKSILVER

National Retail Merchandising Manager|1999 - 2001 

HIGHLIGHTS:
  • Developed and implemented processes and procedures for Retail Merchandising  department. 
  • Created and executed comprehensive retail marketing and merchandising programs for department and specialty stores including branding, imagery and fixture updates.  
  • Successfully hired, trained and managed 14 Visual Merchandisers representing Quiksilver, Roxy, Teenie Wahine and Silver Edition brands.

OVERALL ACCOMPLISHMENTS:
Managed multi brands retail marketing strategies contributing to increased sales. Planned and managed $2M budget.

LEVI STRAUSS & COMPANY

Account Image Specialist      1996 - 1999
Business Planning Specialist  1995 - 1996 
Sales Operations Coordinator  1994 - 1995
Sales Associate               1992 - 1994        
HIGHLIGHTS:
  • Managed retail upgrades resulting in 30% sales increase
  • Established target appropriate retail opportunities accounting for approximately $2M sales  
  • Managed product distribution insuring quality brand presence within territory  
  • Standardized global reporting systems and created summarized analyses of sales trends
  • Forecasted and managed seven figure event and operational budgets 

OVERALL ACCOMPLISHMENTS:
Collaborated with accounts to meet Levi Strauss retail marketing objectives including interior and exterior brand policies. Designed and implemented criteria and deadlines for specialty and department store remodeling projects.  Managed trademark violations and copyright usage for over 1300 accounts and non-accounts in 13 western states. 

Provided order management and sales support for Dockers brand business including product order entry, movement and cancellations. Acted as liaison to Sales  Representatives and National Sales Director. Served as Logistics Team Leader for trade shows developing objectives, designing concepts, and providing logistical guidelines. Supported transition and realignment of several departments during corporate restructures. 
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