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VILLA KUBU & LATALIANA
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CONTIKI HOLIDAYSVice President, Marketing | 2006 - 2008
HIGHLIGHTS:
OVERALL ACCOMPLISHMENTS: Developed fully integrated sales and marketing plans with high accountability for ROI. Managed market research, media buying, public relations activity, agency relationships, consumer events, online initiatives including social networking sites, and SEO/SEM initiatives. Supervised art direction, messaging and tone for the Contiki brand. Lead marketing team including Marketing Manager and Art Director with strong mentorship and team collaboration. |
STA TRAVELMarketing Director | 2003 - 2006
HIGHLIGHTS:
OVERALL ACHIEVEMENTS: Developed and implemented seasonal marketing campaigns including advertising, events, product placement, public relations, retail marketing/merchandising, and promotional materials. Managed business development activity. Developed and maintained critical partnerships with major partners in retail, apparel, music, television, and film industries. |